If you’ve always wanted to be your own boss and are passionate about all things beauty, becoming a mobile beauty therapist might be the perfect career path.
The UK beauty industry is big business, it was estimated to be worth around £17 billion in 2014, up from £13.8 billion in 2009. As a nation, we cannot get enough of beauty and skincare products and so it is predicted that by 2017 the total growth in the industry will have been around 18%.
It is estimated that women spent around £1.4 billion on cosmetics and skincare last year, so, with the industry showing no signs of slowing, it’s a great time to get qualified and start your own business.
What is a Mobile Beauty Therapist?
Not only are we a nation dedicated to making ourselves look as good as possible, we also have incredibly busy schedules and so rely on the convenience and flexibility of ‘mobile’ businesses that can fit around our lives.
Mobile beauty therapists are fully qualified in their trade and bring the luxury treatments of a salon to a client’s home. As a mobile beauty therapist, you’ll spend a lot of time travelling between appointments and, as you’ll have equipment and products to transport, a driving license and a mode of transport will be needed.
As a mobile beauty therapist, you can focus on one area of the beauty industry that you enjoy the most or that you feel is your strongest area, this could be nails, makeup or spray tanning or you could combine all of your skills to offer your clients a whole package of beauty treatments.
What will it Cost?
Setting yourself up as a mobile beauty therapist can be a cheaper option than opening your own salon as you won’t have to worry about renting any premises and you won’t have to make changes to your mortgage and home insurance, which you would if you set up a home-based business.
You will, however, need to budget for all of the things that would come with opening up or working in a salon such a products and tools and marketing.
You will need a vehicle to get from appointment to appointment and to transport all of your tools and products to your client’s homes, especially if you offer a wide range of treatments that require different tools.
You will need to pay for all of your equipment when you first start out which could prove to be pricey, however, purchasing good quality products from a specialist wholesaler rather than expensive, well-known brands could help to cut costs initially.
The tools and products that you’ll need will vary depending on the services that you choose to offer. If you choose not to specialise in one area you will need a wider range of equipment, this could include:
- Heated hair tools (hair dryer, straighteners, curling tongs)
- Makeup products and brushes
- Hair products and brushes
- Skincare products
- Spray tan equipment
- Massage table
- Nail varnish
- Nail care products (scissors, files, specialist tools)
If you were to open a bricks and mortar beauty salon, you would need to advertise your business to ensure that come the opening day, you had a queue of customers waiting outside. Marketing is just as important, if not more so, for a mobile business as you have no actual premises for potential customers to walk or drive past which may prompt them to go inside.
When starting your mobile beauty therapist business, you can make use of social media to promote yourself for free. Facebook, Twitter, Instagram and Google+ to name but a few are all effective ways of sharing your work with a wide range of people, all in one go.
Social media allows you to post images of treatments that you have carried out and also allows interaction between your clients, helping you to build relationships. It is also a good way to build up a reputation as customers can leave positive reviews on your pages, encouraging other customers to come to you for their beauty needs.
Leaflets are another relatively cheap way of promoting your new beauty business. You can design your flyers yourself and get them printed in bulk online for a relatively small fee. You can enquire in local businesses as to whether they would mind displaying a few of your leaflets and can post them through the doors of people in the areas where you are available to work.
For a beauty business, a leaflet can also be a good way of communicating your price-list to your clients.
When setting up a beauty therapy business, insurance is essential. You must have both public and product liability as well as professional indemnity insurance to protect yourself and your clients. Your insurance must be kept up to date and you must let your insurance company know of any new qualifications that you gain to ensure that you are covered for the new treatments that you wish to offer.
As with any time of insurance, comparing deals from the whole marketplace allows you to find the best cover at the best price for your business.
Name and Trademark
Your name and trademark will be hugely important to your business, without them, customers won’t know who you are and won’t be able to find you to do business with you again. It is important that you register your name so that nobody else can set up a business using the same name as you, this can cost as little as £12 and can be done online.
Your trademark can include your name, logo and any other words that you associate with your business such as a tagline, these can also be trademarked, along with your name to make sure that the aren’t used by anyone else without your permission.
Open for Business
Now that you’ve chosen your name and logo, you’ve sorted your insurance and are certain that you have all of the tools that you need, it’s time to start work.
Carrying out treatments on friends and family can be a good way to launch your mobile business as these are people that you know you can rely on to write reviews for your website and social media and that will allow you to post photos of their treatments to show off your work. Friends and family can also promote you by word of mouth, or, by writing about their experiences on their own social media pages.
It will take time to build up a client base and you will constantly need to promote yourself to gain new customers but once you start to build relationships with those that use you regularly and gain a positive reputation within the industry, your diary will start to fill up quicker.
Get Started in the Beauty Industry
If this sounds like the perfect career for you, it couldn’t be easier to get qualified with our IAO Level 3 Diploma in Beauty Therapy Techniques (RQF). At our award winning academy in Brentwood we have been educating health and beauty therapists for 25 years and are proud of our ability to nurture talent and develop of students.
Our courses cover all of the key areas of the industry and through a combination of home study, flexible in-salon training, and important portfolio work we aim to equip you with all of the knowledge that you need for a career in health and beauty.
For more information, get in contact with one of our advisors or leave your details to arrange a callback.